Ecommerce SEO services
An ecommerce SEO agency in New York: category, product, and site-structure optimization for online stores, planned and reported by our SEO specialists.
What is ecommerce SEO?
Ecommerce SEO is the process of improving how an online store appears in search results for product, category, and brand queries. It combines technical work (crawling, indexing, URL handling), page optimization (titles, descriptions, copy, structured data), and content and link building around the products you sell.
Why does search visibility matter for your store?
Shoppers search by product and category, and ranking those pages puts your store in front of people who are already comparing options. Organic traffic also reduces dependence on advertising spend over time, although it builds more slowly than paid campaigns.
Online stores have risks that blogs and brochure sites do not. Filters, sorting parameters, and out-of-stock products can create thousands of low-value URLs that dilute rankings, and replatforming without a redirect plan can erase years of visibility.
Our ecommerce SEO specialists optimize stores on the platform you already use, including Shopify, WooCommerce, BigCommerce, and Magento.
Category and product pages that rank
Shoppers search by product and category, so ranking those pages puts the store in front of people already comparing options.
Organic traffic that lowers ad spend
Organic traffic reduces reliance on advertising spend over time, although it builds more slowly than paid campaigns.
Store structure and duplicate URLs
Filters, sorting parameters, and out-of-stock products can create thousands of low-value URLs. Controlling them protects rankings.
Platform migrations without lost rankings
A redirect plan made before replatforming protects the visibility a store has already earned.
What we do for online stores
01
Technical SEO for online stores
Faceted navigation and URL parameters, pagination, duplicate product URLs, canonical tags, crawl efficiency, XML sitemaps, page speed, and indexation of the pages that matter.
02
Category and product page SEO
Title tags, meta descriptions, headings, unique product and category copy, image alt text, and internal links between related products and categories.
03
Keyword research and site architecture
Keywords mapped to categories and products so each page targets a distinct query, with a category structure that matches how customers search.
04
Structured data for products
Product, Offer, Review, and BreadcrumbList markup so search engines can read price, availability, and ratings.
05
Buying guides and store content
Buying guides, comparison pages, and blog content that support category pages and answer pre-purchase questions.
06
Link building for categories and guides
Earning relevant links to category pages, guides, and the brand.
07
Migration SEO for new platforms
URL mapping, redirect plans, and post-launch checks when a store moves to a new platform.
What you get for your online store
01
A store-wide SEO review
We start with a technical, content, and competitor review of the store, so the plan is based on what is actually holding it back.
02
A category-first keyword plan
Priority categories, a keyword map, and a roadmap, so each page targets a distinct query.
03
Reporting on organic revenue
Technical fixes and page optimization are carried out with your developers or ours, and reporting covers organic traffic, category rankings, and revenue from organic search.
Questions about ecommerce SEO
How is ecommerce SEO different from regular SEO?
It deals with large numbers of similar pages, filters and parameters, product data, and structured markup for prices and availability, in addition to the usual technical, content, and link work.
How long until an online store sees results?
SEO builds over months. The timeline depends on competition, the current state of the store, and how many fixes need development time. Technical issues are usually visible sooner than ranking gains for competitive categories.
Which store platforms do you optimize?
Shopify, WooCommerce, BigCommerce, and Magento, among others. If your store runs on something else, contact us and we will review it.
Can you protect rankings during a platform migration?
Yes. We plan URL mapping and redirects before launch and check indexing and traffic afterward.
Do you build online stores as well?
Our web development team does. SEO and development can be planned together or separately.
What do ecommerce SEO packages cost?
Cost depends on catalog size, platform, and competition. We scope the work after an initial review and then propose a monthly plan.
