Easy steps to boost your organic CTR

Organic CTR is one of the essential indicators in the SEO world.

CTR showing what percentage of users clicked on your link after its appearance in SERP. Accordingly, the higher the click-through rate, the more traffic your website gets.

The good news is that you can boost the click-through rate. But how to do that?

Below you will find nine easy steps to boost organic CTR.

• Perform initial analysis
• Manage keywords
• Optimize titles
• Optimize meta descriptions
• Optimize URL
• Use visual content
• Use structured data
• Create Google My Business page
• Increase your website loading speed

Initial analysis

First of all, you need to make a detailed analysis of your organic CTR. You can do this using Google Search Console.

There you will find information about the total number of clicks, the number of impressions, the average CTR, and the position of your site in the SERP. You can also see the same information for each page separately. Pay attention to pages with a click-through rate below your average CTR level. It is where you need to start.

Keywords

This chapter has two considerable sections.

• Use of long-tail keywords
• Keyword differentiation.

Use of long-tail keywords

Long-tail keywords are essential for SEO and can be used effectively in the sales funnel.

Single keywords can be useful at the initial stage when the user only conducts research of the product or service he needs. 

Long-tail keywords are significantly effective when the user has identified his needs and is ready to purchase. If a user is looking for “the best laptops under $ 600”, the user is most likely ready to buy.

Differ your keywords

Keyword cannibalization is a common issue that can lower your click-through rate. It happens if you optimized many pages on your website for the same keywords, which splits traffic between them and decreases the CTR. To solve this issue, you need to change the keywords. This way, you can concentrate the necessary traffic on the web pages you are trying to rank.

Optimization of titles

The correct spelling of the title is essential because it is the first thing that the user sees. To get the best results, you shouldn’t be afraid to experiment and change the title from time to time. You can also use such tips that will boost organic CTR:

• Clarity. If a title is difficult to read and has an excess of keywords it pushes users away. And it always makes the search engine understand the irrelevance of the title.
• The presence of parentheses in the title boosts the click-through rate by more than 40 percent.
• Numbered list. Research shows that using a numbered account boosts organic CTR by about 36 percent.
• Use the current calendar year.

Optimization of meta descriptions.

The meta description allows a potential customer to understand what to expect from your page. Therefore, with an accurate and correct meta description, you can boost organic CTR. The meta description should be well understood, contain keywords and key phrases, and contain no more than 160 characters. It’s a good idea to use the calendar year and emotional words in your meta description to grab more attention.

Google will compose meta descriptions on its own (from the content of your page) if you don’t write the meta descriptions yourself. This method can work well with an e-commerce site, as the detailed meta descriptions of each product are a good source of information for the meta description. However, this method is poorly suited for landing pages.

URL optimization

URL is one of the elements that the user sees before deciding whether to visit your page or not. Therefore, it is so important to arrange it correctly. URL should be clear and logical, divided into categories and subcategories. People are much more likely to click on pages with a clear and understandable URL than on pages with a chaotic set of letters and numbers.

URL is also a great place to use long-tail keywords. With the right approach, you will increase your site’s visibility on search engines and boost the organic click-through rate.

Visual content

Visual content is principal as it grabs attention and increases audience engagement. The use of visual content on a blog should be considered mandatory. According to statistics, it boosts the organic CTR by more than 40 percent.

Structured data

Using structured data is a great way to get your site to the very top of the search results and boost organic CTR. The fact is that structured data is located at the top of search results, even higher than paid advertising. It is displayed as a structured box with information based on the user’s search query. For example, if a user searches for “Best TV Shows of 2021” he will receive a whole interactive list of recommended TV shows. It is the same with properly structured articles and much more. Therefore, you should not lose an outstanding opportunity to rise to the very top. 

The method of using structured data underlines the importance of long-tail keywords once again.

Local search

The significant increase in the share of mobile traffic has led to the fact that local search is becoming an increasingly important niche. Google’s search algorithms take geolocation into account, so you will receive different search results depending on where you are at the moment.

Creating a Google My Business page can significantly boost organic CTR as your business appears on the map. If the keywords in a user’s search query related to your business, then an information box with a link to your location will appear right above the search results. It will contain a link to your website, phone number, directions, and other information, and definitely boost organic CTR.

Website loading speed

Web page loading speed is an extremely significant factor when it comes to SEO. It affects your search engine rankings, so the loading speed should be as high as possible. And besides, if the user can’t surf your webpages comfortably due to the low download speed, he will leave your site.

Summary

Сlick-through rate is one of the top metrics in the SEO world. There are quite a few ways to boost organic CTR and you should use them to be successful in promoting your website. Some of these methods are easy to apply, and some require significant effort and market knowledge. 1MDE team is always ready to help you boost organic CTR. Our specialists have significant experience in digital marketing and are ready to help with your business promotion.