Task and project description
An insurance agent of company X addressed our company 1MDE and asked to estimate his growth potential of sales on the Internet. Input data – to buy an affiliated ad from Company X to advertise company X’s products is suspiciously expensive and low effective, as such advertisement is available to other insurance agents as well.
And it’s not unique in all available advertising forms. Till the beginning of co-operation, the Agent generated leads, by buying them on the platforms- aggregators for $50/lead.
Strategy and goal setting
We developed a strategy for hypothesis testing and conduction of experiments for the definition of the most effective channels for sales in the Internet. We set a goal – to receive a maximal number of conversions in the framework of a fixed monthly budget from each of the available channels.
We also provide insurance plans to our clients as per the requirements and current state. Our goal revolves around ensuring your company’s growth, increasing firm reputation, and building positive relationships with clients.
Instruments and limitations
Official Agent’s site and official Facebook page. Advertising channels:
- Adwords – search
- Adwords – GDN.
The efficiency was estimated by:
- A call (lead)
- A message to the Facebook page (lead)
- An average conversion % from all site visits (lead)
Results (3 months)
1300 link clicks for $0.93 23 leads (messages) for $12.32
272 calls for $4.50 210 link clicks from the search system from the ad for $3.36 858 link clicks from GDN for $0.50
Results and scale up
ROI (3 months): 155% Lowering the average cost of lead attraction for the client by 11 times (!) From $50/lead to $4.5/lead.
– the cost of lead was
– the cost of lead became
$1 000 investments – $2 500* earnings
$5 000 investments – $12 500* earnings
$10 000 investments – $25 000* earnings
*without account of expenditures for the client “managing”, is discussed at person, depends on the ad budget